Paytm City - Digital Rewards Campaign

My Role
Working in a close knit team of 4 people, I was responsible for designing and delivering the new campaign experience for a consumer facing launch soon.  I had to actively collaborate with Product Managers, Interaction Designers and Visual Designers across the team to define the constraints and deliver the final screens.

Since I joined at the early stages of the product, I was able to take part in several brainstorming sessions with both Design and Product Management helping contribute towards the overall product vision thats viable for each stakeholder.

During my internship, I have conducted primary and secondary research, designed and prototyped high fidelity iterations of the campaign.

I also had the opportunity to explore interactions and work on the product teaser movie at the later stage of the project.

Through my 7 month long internship at Paytm, I have been able to learn how Product teams functions while working with real-life constraints such as Government regulations/legal requirements/market infrastructure.

Have a look at the 4 minute video below to watch the product overview!